London Fashion Week

Flair Fashion: The New Vanguard of Runway Expression

Redefining fashion with ingenuity and emerging voices 

The avant-garde takes center stage. With its latest collection, “The New Vanguard of Runway Expression,” Flair Fashion redefines the syntax of contemporary style. Blending architectural precision with a raw, visionary edge, the house emerges as the definitive pulse of a changing industry. An exploration of fashion’s next frontier.

The platform spotlighting the most compelling voices in emerging design, unveils a curated cohort of nine visionary talents poised to shape the next chapter of fashion. 

Their mission is to empower designers, democratise the fashion industry, and build a thriving ecosystem that supports creatives from manufacturing to retail. This showcase moves beyond the runway, it is a testament to craftsmanship and the importance of nurturing a next generation of talent to foster an exciting and unique fashion landscape. By promoting innovative designers and their creative visions, Flair Fashion provides audiences with an exclusive experience that redefines the future of fashion.

This is an integral new model of artist-led fashion, from concept to creation. 

IGNITE Presents

FÉE MUSE |  @feemuse.co , NOIRA |  @noira_106 , THE KONG IS DEAD |  @the.kong.is.dead ,TARA KARI | @tarakaridesign , UNE ENFANT | @uneenfant_official , PODYH | @podyh_ua , BELSIZE25 | @belsize25_official , Seven-Spot Ladybird (SSLB) |  @sslb_embroidery , PSY LAU |  @psylau.hk

The Emerging Voices: 

FÉE MUSE 

IG @feemuse.co

Website www.feemuse.co

Fée Muse is showcasing its Renaissance collection, inspired by the feminine divine in art. This season focuses on sculpted corsets that embrace a woman’s natural curves. The collection will be a celebration of the female form as a living masterpiece, creating a graceful silhouette that embraces the timeless nature of art history but feels unapologetically modern.

Defined by maximalism, the collection layers textures against a bold zebra, leopard, and floral prints. The designs are a declaration of the refined, fearless Fée Muse woman.

NOIRA

IG @noira_106

NOIRA presents London Requiem: Beyond Wonderland, a collection weaving a multiverse of narratives centred on three years of life in the city. The trilogy begins with Garrotting, a sartorial satire on London’s nineteenth-century undercurrents of unease, featuring an umbrella dress created in collaboration with the designer’s late friend, Zach. The journey continues through Nirvana Rebirth, a documentation of resilience that symbolises a transformation from consuming red flames to unbreakable blue fire. Finally, Wonderland serves as a fairy-tale tribute, using the absurdity of Alice in Wonderland to mirror the realities of city life. The runway finale unites these chapters in a traversal across life, death, and memory, a spiritual reunion of the designer and their lost muse.

THE KONG IS DEAD

IG @the.kong.is.dead

The Kong is Dead sits at the intersection of high-fashion and streetwear, drawing on hip-hop culture while prioritising fabric, proportion, and silhouette.

Their first collection,  Minus One, operates outside fashion’s expected timelines. The collection focuses entirely on fabric, shape, and proportion, stripping away ornamentation to amplify form. The Kong is Dead treats the runway as a spectacle. It is an exploration of exaggeration as language, positioning clothing not as background, but as the event itself.

TARA KARI

IG @tarakaridesign

Website www.tarakari.co.uk 

Tara Kari fuses Finnish couture with intricate textile manipulation and empowering silhouettes to showcase sustainable luxury, involved in the British Fashion Council’s Low Carbon Transition Programme.

Their A/W26 collection is inspired by the concept of being ‘away with the fairies’ and explores the fine line between reality and fantasy. Designed for the curious wanderer, pieces feature unconventional material combinations and fluid silhouettes that embody the spontaneity of escapism, celebrating the ‘unspoken magic’ of drifting into one’s own mind. 

UNE ENFANT

IG @uneenfant_official

Website www.uneefant.com 

UNE ENFANT is a London-based womenswear brand founded in 2025. Working beyond fixed forms or stylistic boundaries, UNE ENFANT approaches clothing as a language; garments emerge as fragments of time, carrying personal narratives.

Their AW collection titled Ship To…  reflects the quiet weight carried by parcels sent out of longing. Though these packages travel across the world, the name written on each label reveals where the sender’s heart truly belongs.

PODYH

IG @podyh_ua

Website www.podyh.com 

PODYH is a Ukrainian fashion brand that explores form, volume, and line, translating architectural principles into wearable art. Founded in 2020 by architect Daria Plaksyuk, PODYH reflects her expertise in architecture, applying a compositional stringency to fashion.

Their A/W26 collection celebrates architectural heritage while offering modern, versatile silhouettes that endures beyond seasonal trends. Committed to responsible, sustainable practices, PODYH works with local Ukrainian manufacturers to produce small-batch collections, prioritising durability over mass production.

BELSIZE25

IG @belsize25_official

Website www.belsize25.com 

The brand’s philosophy – adapted from a Chinese proverb –  is “The greater retreat lies not in the forest, but in the city.”  Their collection, Whisky Kiss in the Old City,  is inspired by amber whisky, crystal glasses, and shimmering light. Jazz bar drapes and liquid reflections shape the atmosphere, while sequins, beadwork, and fluid fabrics recreate the refraction of light through glass. The silhouettes are close yet restrained, echoing the slow rhythm of jazz to capture an intimate moment of quiet glamour.

Seven-Spot Ladybird (SSLB)

IG @sslb_embroidery

Website www.sslbcrafts.etsy.com 

Blending heritage techniques with modern design, SSLB creates distinctive, hand-embroidered accessories. Dedicated to preserving the art of embroidery, SSLB offer refined pieces that allow wearers to express their individuality through skilled craftsmanship.

Nature & Creatures is a collection that brings the natural world we imagine to life through hand embroidery, featuring small creatures and fauna on earrings and necklaces. Through this series, they hope to inspire people to feel closer to nature.

PSY LAU

IG @psylau.hk

For their F/W26 collection, PSY LAU took inspiration from the bamboo buildings of Hong Kong. Bamboo scaffolding is a historic, cost-effective construction method deeply embedded in Hong Kong’s landscape, frequently used for high-rise repairs and temporary structures. Although it has slowly been phased out due to safety concerns, it is still used in private projects.

The Jiao Festival in Kam Tin, for example, showcases Hong Kong’s tradition of constructing temporary bamboo theatres, highlighting the ongoing importance of bamboo in cultural practices. Through their collection, PSY LAU is highlighting the importance of embracing cultural heritage.

Dyelog PR | flair@dyelog.co.uk – Flair Fashion | press@flair.fashion – Platform: @flair.fashionofficial  – Photography: @rosslynphotography – Stylist: @laurenncroftt – Key MUA: @charliaverymakeup – Key Hair Stylist: @doris_designs_  – PR: @dyelogpr