RUE AGTHONIS at London Fashion Week

“BEYOND THE IMAGINARY”

RUE AGTHONIS dedicated their London Fashion Week SS23 runway show to Queen Elizabeth II. The brand will continue to live in admiration of Her Majesty and the unforgettable action she took to encourage and promote creatives. 

RUE AGTHONIS showcased their SS23 collection at the palatial Corinthia Ballroom, the opulent architecture perfectly combines with their SS23 collection and reflects the connection between strength and elegance. The soft colours and tones of the Ballroom emphasise the feminine radiance of the SS23 Collection. RUE AGTHONIS SS23 collection celebrates femininity, strength and innocence. Emphasising the harmony between all three qualities should not be viewed as mutually exclusive from one another, but instead, allow women to embrace themselves. The collection radiates youthful excitement in a vibrant appreciation for women. 

The SS23 Collection has inspired new and original pairings of fabrics to individual designs that embody the notion of both sophistication and youth. Matchmaking various fabric combinations such as sequins and tweed has allowed the collection to elevate itself as well as pioneer a new path for creativity and confidence.

The designer plays with classical silhouettes and fabrics such as gingham or tweed but then contrasts them with metallic veils or sequin details, all working together to create a contemporary and captivating collection. The SS23 Collection embodies craftsmanship and encourages the viewer to focus on the subtle details that tie together each look.

The RUE AGTHONIS SS23 collection continues to represent the brand’s sentiment of: ‘Love, Quality and Positive Beauty’ throughout its design. They continue to represent an appreciation for oneself, through bravery and beauty.

www.rueagthonis.com @rueagthonis Crescent Agency

Photography : Mariana Cattoir @marianacattoir @parisfashionpress London Fashion Week